First of all take a moment to consider who you are and what you do. If you work in a team, get some or all of your team members together for a brainstorming. Don’t worry yet, what you want to show your customers, or whether something might or might not be relevant. If you already have a clear idea of who you are and what you wish to present, you can go straight to the next headline. For everyone else and for those, who feel it can’t do any harm to reconsider at times, the following questions can help:
Questions for Brainstorming
People working in the company
- Who are the people behind this company?
- Where do they come from, what are their qualifications?
- What are their aims?
- Why are they working in that particular job, in your particular company?
- What are their roles & contributions in the company?
Origins of the company
- What is the history of the company?
- Who set up the company and why?
- How & (if applicable) why has the company changed or developed since it’s beginnings?
“Philosophical” aspects of the company
- What are the company’s mission & aims?
- Where does the company attract critical issues, such as pollution and how are such issues addressed?
- How is the company structured?
- What glues the teams together? or what makes the teams?
- How are the company’s employees paid, cared for, trained or promoted?
Products or services you offer
- What do you offer?
- Who is likely to be interested in your product?
- What is special about your product and what “purpose” does your product serve?
Your prospective customers
- Which values and appearance would your core customers expect of you?
- Are there customers, who are an attractive target for you, which you have not yet attracted?
- If so, how could these be attracted?
- How do you work?
- How do you produce?
- What sort of materials do you use?
- Where do your materials come from?
- What sort of other companies do you work with?
All set’s of questions should, of course, be extended by questions, that are relevant to your individual company.
Tell a story
Medium sized and small companies tend to have a problem with the competition of major companies. However, they have at least one advantage, that no big company can bank on. Medium sized and small companies can tell real, personal stories and give an easy comprehensible overview over their processes, their people and their products. Thus they have a much easier task to win the customers trust and establish a rather more tangible bond.
Tell your story and make it count.
Do so by using narrative photography in addition or even in contrast to product or ad-photography. All of course accompanied by text – not only to please the search engines, but also to provide anyone interested with more content.
Please don’t take that to say, that anyone’s smartphone pics are enough or the right medium to present your company. They are not, unless you have a talented, observant photographer on your staff.
What is narrative photography?
To put it quite bluntly: it shows real people, doing real work in a real environment. It is your company in pictures.
What is the story?
A company history can act as a sound foundation in the perception of the company. Therefore history is a good starting point for any story.
A selection of you staff members might be a good starting point too. You would introduce them and their expertise. While doing so you could arrange them in a way, that tells about the different departments or production steps along the way.
Your product could be a starting point too, if the production process is visually interesting or if the product offers something, a wide range of people can relate to in a positive way at first sight, like a fairy tale holiday resort.
Like any good story, yours too can be told from different angles and it should include the following aspects:
Introduce your team, your partners, your product, your working process, the principals your company operates on and make sure, that the story is as personal as your line of business allows.
Your company in pictures – THE OFFER
If you book me for your business photographs, I will start with asking the questions above. With the resulting answers, I will devise a number of story lines and provide you with a concept for your photo shooting. In addition to that I am happy to advice you on how to use your new material on your website and in your print publications.
Why a story?
Because a story sticks, it triggers the imagination and makes sure, that your company get’s a place in the customers memory garden. If your story is told well, it will settle in the trust section of the customer’s memory garden.
A few examples for business photography – for more see business photography
For further examples see also: portrait photography and the website Maria Heimsuchung Caritas-Klinik Pankow, for which I provided most of the photographs and designed the website. Please contact me, for further examples.
CONTACT ME via email: email@example.com
or CALL ME at +49 (0)30 705 097 58